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China’s Most Valuable Brand

Dec. 15, 2009

China’s Most Valuable Brand

Key Learning Points (Preview):

抱怨 (bàoyuàn): v to complain 

信誉 (xìnyù): n reputation 

In December 2009, China’s most valuable brand list was “揭晓 (jiēxiǎo) announced” in New York and 100 Chinese consumer brands “进入 (jìnrù) entered” the final list, including “联想(liánxiǎng) Lenovo,” and “TCL.” “中国最有价值品牌 (Zhōngguó zuì yǒu jiàzhí pǐnpái) China’s Most Valuable Brands” was Haier Group, which has won the award for eight consecutive years. How did Haier win the “冠军 (guànjūn) champion” of China’s most valuable brand? Haier is a manufacturer for “家用电器 (jiāyòng diànqì) household electrical appliances,” such as washers, air conditioners and so on. Haier is recognized in China for its products’ “质量 (zhìliang) quality” and customer service. There was a story about the birth of Haier “大地瓜 (Dàdìguā) Big Sweet Potato” washing machine. Once Haier’s CEO “张瑞敏 (Zhāng Ruìmǐn) Zhang Ruimin” heard that farmers “抱怨 (bàoyuàn) complained” about the bad waterspout of Haier’s washing machines, because they washed big sweet potatoes using the washing machines. He said: “客户的难题就是我们的课题. (Kèhù de nántí jiù shì wǒmen de kètí) A customer’s problem is our task.” Shortly,” Big Sweet Potato” washing machine was launched in the market. When Haier listened to its customers and their “反馈 (fǎnkuì) feedback,” its “满意度 (mǎnyìdù) satisfaction level” and “信誉 (xìnyù) reputation” improved.

Key Learning Points:

抱怨 (bàoyuàn): v to complain 


Hěnduō gùkè dōu bàoyuan zhè jiā cāntīng de fúwù zhìliàng bù gāo.
很多       顾客  都     抱怨     这  家    餐厅  的  服务    质量   不  高。
Many customers complained about the quality of customer service in this restaurant.

信誉 (xìnyù): n reputation 


Duì shāngjiā lái shuō, shāngyè xìnyu hěn zhòngyào.
对     商家    来  说,   商业     信誉   很     重要。
Reputation is very important to businessman.

生词 (shēngcí) Vocabulary

进入 (jìnrù): v to enter 

满意度 (mǎnyìdù): n satisfaction level


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