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eChineseLearning Announces Alliance with Effort
Oct.13.2008    Source: Forbes
Today, eChineseLearning ( ), one of the world’s leading online Chinese language schools specializing in 1-to-1 live video instruction and supplementary education programs, announced an alliance with in Beijing, China. The central product of this alliance is an innovative and ground breaking internet channel.
This collaborative channel features services and content directed at assisting Mandarin Chinese language learners with their Mandarin studies. eChineseLearning will provide continually updated content and information, including useful Chinese words, phrases and dialogues. eChineseLearning’s efforts are expected to bring enhanced value to readers and Mandarin Chinese language learners.
Established in Beijing, China in 2006, eChineseLearning has served students from more than 50 different countries through the Internet. It’s entire individualized learning system is based on age, level and study purposes. Students can schedule lessons entirely by themselves using eChineseLearning’s user friendly website. With this 1 on 1 teaching model, which is conducted using Skype and other instant messengers, the teacher will provide each student a personalized study plan to meet his or her specific needs, such as Business Chinese for accountants, lawyers and bankers. Other lessons, such as the HSK lessons, will help the interested learners to prepare for the HSK exam. The Hanyu Shuiping Kaoshi (“HSK”), is the only standardized test of Standard Mandarin Chinese proficiency for non-native speakers, similar to TOEFL for non-English-native speakers.
“We are confident that eChineseLearning and’s collaborative channel will quickly become a useful and superb resource for Mandarin Chinese language learners. Beyond melding content and information with our professional teaching expertise, the channel will also give readers instant access to 1-to-1 live lessons and shall enrich their cultural horizons by teaching them more about Chinese language and culture. We will work very hard over the next few months to augment the content,” said Fred Rao, the CEO and founder of eChineseLearning. “In addition, we will enlarge our capacity to serve more people in order to achieve greater efficient economies of scale and synergies. What we provide learners is the ability to learn Mandarin Chinese whenever and wherever is convenient for them.”
“The partnership with eChineseLearning further solidifies’s long-term strategy of leveraging its portal platform to expand its user base and to promote various product offerings within the company,” said Xu Yuanjie, the general manager of “I believe eChineseLearning lessons will best suit learners needs in Chinese language learning.”
About Inc. (“”; Hong Kong Stock Code: 8006), is a Mobile Value Added Services (MVAS), Internet services and online game provider operating principally in China, and an 81% -owned subsidiary of CDC Corporation (Nasdaq: CHINA).
About eChineseLearning
Since commencing business operation in 2006, eChineseLearning has been dedicated to professional and systematical Chinese teaching online. Guided by its mission, eChineseLearning provides a unique 1-to-1 learning experience to students anywhere and anytime. Currently, eChineseLearning has provided services to more than 500 students from 50 different countries.
eChineseLearning’s executive team consists of individuals educated at world-renown universities such as Stanford University, Peking University, Tsinghua University, and Beijing Language and Culture University.
For more information, please contact:
Press Contact: eChineseLearning Jennifer
Tel: +1-800-791-9386
SOURCE eChineseLearning

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