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PR Newswire - Press Release
eChineseLearning & SINA.com Online Launch Co-Branded Effort
08.21.07, 9:42 PM ET

BEIJING, Aug. 21 /PRNewswire/ -- eChineseLearning, an online Chinese language school specializing in one-to-one live video instruction and supplemental education programs, today announced its marketing partnership with SINA.com Online, located in San Mateo, California.

"Due to the increased impact of the Chinese marketplace - an output of $2.7 trillion in 2006 - we at eChineseLearning have seen a tremendous demand for Chinese education across all professional fields, ages, geographies, and cultures. There are in fact over 30 million people throughout the world studying Chinese," explained Fred Rao, founder & CEO of eChineseLearning. "There is also a strong desire to learn within Chinese communities. In the United States alone there are currently over 700,000 children of Chinese descent whose native language is English or another first language. Many children of native Chinese parents - and by that, SINA.com Online readers - are using eChineseLearning to help them communicate better with their families. As a SINA.com Online partner, our services can be used by over one million of these individuals."

eChineseLearning students come from over 25 countries in the world and include business owners, students, actors, professors, and professionals from corporations such as HP, Nike, and Motorola. The company provides students with customized programs to gain a competitive edge; professionals seeking advancement and positions overseas; and families planning a trip in China. The eChineseLearning courses include Standard Chinese for all levels, Business Chinese, Travel Chinese, Business Etiquette, and Culture Training.

Angela Chen, SINA.com Online General Manager, commented: "Through this partnership, eChineseLearning gives over one million SINA.com Online readers ready access to superior Chinese language education, particularly for Chinese communities with family members in North America and overseas. We believe that by providing eChineseLearning to SINA overseas readers, their Chinese roots grow stronger, and they in turn will develop an even greater understanding of Chinese language and culture."

SINA.com Online is a subsidiary of SINA Corporation, the most globally- recognized Chinese Internet brand with 230 million registered users worldwide and 600 million daily page views. SINA.com Online is in fact the largest Chinese online media and Internet services firm in North America; it has over 1.4 million registered users-and an average of 1.5 million daily page views.

To view the co-branded site in Chinese visit http://sina.echineselearning.com, or to view the site in English, visit http://sina.echineselearning.com/english.

About eChineseLearning

eChineseLearning provides Chinese language students one-to-one real time lessons via Instant Messaging software. Founded in Beijing in 2006, eChineseLearning offers a variety of programs for individuals of all ages and walks of life, including supplemental language programs for universities and corporations.

eChineseLearning's executive team consists of individuals educated at world-renown universities such as Stanford University, Peking University, Tsinghua University, and Beijing Language and Culture University.

For more information, log on to www.eChineseLearning.com. Sharon Nieuwenhuis RLM Public Relations for eChineseLearning (212) 741-5106 x237 ecl@RLMpr.com SOURCE eChineseLearning

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